The operational knowledge base for TikTok Shop sellers: scripts, benchmarks and playbooks from the world's most mature live-commerce market, rebuilt for US audiences.
TikTok LIVE is the highest-converting surface on the platform - and the least documented. The sellers winning on it are not more talented. They are running a system.
If you don't answer the questions, someone else will.
Live selling runs on loops, not talent — where scripts meet psychology, sellers find margin, and every stream becomes a system worth repeating.
Built from the market that invented live commerce, stripped of what US audiences reject, kept what converts.
SOLUTION
Word-for-word lines per category, intensity-graded for US audiences - hand them to any host and run tonight.
Conversion rates, GPM and viewer retention by category, updated monthly from real session data.
US-specific red lines: what you can and cannot say on live without risking the shop.
The 5-minute loop, flash-pricing tactics, bundle structures - systems, not vibes.
MEMBERSHIP
Guides stay free forever. Membership adds the operator layer: exact scripts, the 5-minute loop, and benchmarks you can run tonight.
Starter
$29/m
For sellers running their first weekly live sessions.
Pro
$99/m
For sellers who livestream 3+ times a week and want every edge.
Agency
$169/m
For agencies and MCNs running live for multiple brands.